This study explored media coverage related to alcohol use during pregnancy and FASD with the aim of identifying ways to improve associated health messages. Researchers identified two frames for media coverage of FASD: sympathy and shame. The authors concluded that media portrayals that encourage women to refrain from alcohol consumption during pregnancy might be more useful than stigmatising and isolating those who do.
Authors: Ines Eguiagarary, Brett Scholz, Caterina Giorgi
Date: September 2016